:root {
  --ink: #102c35;
  --muted: #60747a;
  --cream: #f7faf8;
  --line: #dce8e5;
  --teal: #168078;
  --lime: #b9df74;
  --white: #fff;
  --shadow: 0 18px 55px #123a3a12;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--ink); font: 16px/1.65 Inter, ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif; background: #fff; }
a { color: inherit; text-decoration: none; }
img { max-width: 100%; }
.wrap { width: min(1160px, calc(100% - 40px)); margin: auto; }
.skip { position: absolute; left: -999px; }
.skip:focus { left: 12px; top: 12px; background: #fff; padding: 8px; z-index: 5; }
.site-header { position: sticky; top: 0; z-index: 4; background: #fffffff2; border-bottom: 1px solid #e7efec; backdrop-filter: blur(12px); }
.nav { height: 76px; display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.logo { font-weight: 800; letter-spacing: -.04em; font-size: 1.1rem; }
.logo span { color: var(--teal); }
.menu { display: flex; gap: 25px; align-items: center; color: #486066; font-size: .91rem; }
.menu a:hover { color: var(--teal); }
.button { display: inline-flex; align-items: center; justify-content: center; border: 0; border-radius: 7px; padding: 13px 20px; background: var(--teal); color: #fff; font-weight: 700; cursor: pointer; transition: .2s transform, .2s background; }
.button:hover { background: #0e665f; transform: translateY(-2px); }
.button.alt { background: transparent; color: var(--ink); border: 1px solid #a9c2bc; }
.button.light { background: var(--lime); color: var(--ink); }
.hero { background: linear-gradient(120deg, #f5faf7 0%, #fff 65%); padding: 105px 0 60px; overflow: hidden; }
.hero-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 65px; align-items: center; }
h1, h2, h3 { line-height: 1.12; letter-spacing: -.04em; margin: 0 0 20px; }
h1 { font-size: clamp(2.5rem, 5vw, 4.5rem); max-width: 740px; }
h2 { font-size: clamp(2rem, 3.5vw, 3.1rem); }
h3 { font-size: 1.25rem; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.hero-title { font-size: clamp(2.4rem, 4.6vw, 4.1rem); }
.hero-title-main { display: block; }
.hero-title-sub { display: block; margin-top: 18px; padding-left: 18px; border-left: 4px solid var(--lime); font-size: clamp(1.25rem, 2vw, 1.7rem); font-weight: 600; line-height: 1.35; letter-spacing: -.02em; color: #46636a; }
.hero-title-sub mark { background: linear-gradient(transparent 60%, #b9df7480 60%); color: var(--ink); font-weight: 800; padding: 0 2px; white-space: nowrap; }
.lead { font-size: 1.25rem; color: #46636a; max-width: 630px; }
.hero-benefits { list-style: none; margin: 24px 0 26px; padding: 0; display: grid; gap: 11px; max-width: 600px; }
.hero-benefits li { position: relative; padding-left: 34px; color: #3d5a60; font-size: 1.02rem; line-height: 1.5; }
.hero-benefits li:before { content: "✓"; position: absolute; left: 0; top: 1px; width: 22px; height: 22px; display: grid; place-items: center; border-radius: 50%; background: var(--lime); color: var(--ink); font-size: .75rem; font-weight: 800; }
.hero-benefits strong { color: var(--ink); }
.hero-tags { display: flex; flex-wrap: wrap; gap: 8px; margin: 22px 0 24px; }
.hero-tags span { padding: 7px 11px; border: 1px solid #c4d9d4; border-radius: 99px; color: var(--teal); background: #ffffffb8; font-size: .75rem; font-weight: 800; }
.coverage-note { max-width: 620px; margin: 17px 0 0; color: #48666c; font-size: .92rem; }
.eyebrow { color: var(--teal); font-size: .78rem; text-transform: uppercase; letter-spacing: .13em; font-weight: 800; margin-bottom: 18px; }
.actions { display: flex; flex-wrap: wrap; gap: 13px; margin-top: 31px; }
.hero-visual { min-height: 510px; position: relative; }
.hero-visual > img { width: 90%; height: 510px; display: block; object-fit: cover; border-radius: 16px; margin-left: auto; box-shadow: var(--shadow); }
.growth-panel { position: absolute; top: 145px; left: -2%; width: min(250px, 54%); padding: 14px 15px 13px; border: 1px solid #dce8e5; border-radius: 12px; background: #fffffff2; box-shadow: 0 16px 35px #123a3a24; color: var(--ink); }
.growth-brand { color: var(--teal); font-size: .66rem; font-weight: 800; letter-spacing: .04em; margin-bottom: 14px; }
.growth-panel-top, .growth-panel-bottom { display: flex; justify-content: space-between; align-items: center; gap: 10px; }
.growth-panel-top span, .growth-panel-bottom span { color: var(--muted); font-size: .68rem; font-weight: 700; }
.growth-panel-top strong { color: var(--teal); font-size: 1.35rem; line-height: 1; }
.growth-chart { display: flex; align-items: end; gap: 7px; height: 74px; margin: 14px 0 10px; padding: 0 3px 5px; border-bottom: 1px solid var(--line); position: relative; }
.growth-chart i { display: block; width: 17%; border-radius: 4px 4px 0 0; background: #7fc5b6; }
.growth-chart i:nth-child(1) { height: 27%; }.growth-chart i:nth-child(2) { height: 39%; }.growth-chart i:nth-child(3) { height: 47%; }.growth-chart i:nth-child(4) { height: 68%; }.growth-chart i:nth-child(5) { height: 92%; background: var(--lime); }
.growth-chart b { position: absolute; top: 3px; right: 7px; width: 34px; height: 34px; border-top: 3px solid var(--teal); border-right: 3px solid var(--teal); transform: skewY(-28deg) rotate(-12deg); }
.growth-arrow { color: var(--teal); font-size: 1.1rem !important; font-weight: 800 !important; }
.growth-search { display: flex; align-items: center; gap: 7px; padding: 9px 0 6px; border-top: 1px solid var(--line); color: #3d5358; font-size: .68rem; }
.growth-google { color: #4285f4; font-size: .88rem; font-weight: 800; }
.growth-result { display: block; font-size: .7rem; }
.growth-result span { color: var(--muted); font-weight: 500; }
.growth-progress { height: 6px; margin: 10px 0 6px; border-radius: 99px; background: #e5eee9; overflow: hidden; }
.growth-progress span { display: block; width: 88%; height: 100%; border-radius: inherit; background: var(--lime); }
.growth-patients { margin-top: 14px; padding-top: 12px; border-top: 1px solid var(--line); font-size: .66rem; }
.growth-patients > span { font-weight: 800; }.growth-patients > strong { float: right; color: var(--muted); font-size: .62rem; font-weight: 500; }
.patient-bars { display: flex; align-items: end; gap: 5px; height: 42px; margin-top: 7px; }.patient-bars i { flex: 1; min-width: 0; border-radius: 3px 3px 0 0; background: #83c8b8; }.patient-bars i:nth-child(1) { height: 24%; }.patient-bars i:nth-child(2) { height: 34%; }.patient-bars i:nth-child(3) { height: 41%; }.patient-bars i:nth-child(4) { height: 52%; }.patient-bars i:nth-child(5) { height: 65%; }.patient-bars i:nth-child(6) { height: 76%; }.patient-bars i:nth-child(7) { height: 87%; }.patient-bars i:nth-child(8) { height: 100%; background: var(--lime); }
.search-proof { position: absolute; left: 0; bottom: 28px; width: min(285px, 72%); padding: 18px; background: #fff; border: 1px solid var(--line); border-radius: 12px; box-shadow: 0 18px 45px #123a3a22; font-size: .86rem; }
.search-top { display: flex; align-items: center; gap: 7px; color: #586b70; font-size: .78rem; margin-bottom: 14px; }
.search-dot { width: 10px; height: 10px; border: 3px solid #4285f4; border-radius: 50%; }
.search-icon { margin-left: auto; font-size: 1.2rem; color: var(--teal); }
.map-result { display: flex; gap: 9px; padding: 12px 0; border-bottom: 1px solid var(--line); }
.map-pin { color: #e35b4f; font-size: .75rem; padding-top: 2px; }
.map-result small { display: block; color: var(--muted); margin-top: 3px; }
.proof-line { display: flex; align-items: center; gap: 7px; color: var(--muted); font-size: .75rem; margin-top: 14px; }
.proof-line b { color: var(--teal); margin-left: auto; }
.proof-bar { width: 42px; height: 6px; border-radius: 99px; background: var(--lime); }
.people-section { padding: 105px 0; background: var(--ink); color: #fff; }
.people-section .intro { margin-left: 0; }
.people-section .intro p { color: #bdd0cc; }
.data-section { overflow: hidden; }
.data-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.data-card { min-width: 0; padding: 25px; border: 1px solid #ffffff25; border-radius: 12px; background: #173b43; color: #fff; }
.data-step { width: 38px; height: 38px; display: grid; place-items: center; margin-bottom: 20px; border-radius: 9px; background: #d9f0dd; color: var(--teal); font-weight: 800; }
.data-card h3 { min-height: 56px; margin-bottom: 8px; font-size: 1.28rem; }
.data-card p { min-height: 105px; margin: 10px 0 20px; color: #bdd0cc; font-size: .9rem; }
.data-label { display: block; color: var(--lime); font-size: .82rem; }
.search-mockup, .maps-mockup, .results-mockup { overflow: hidden; border: 1px solid #ffffff20; border-radius: 8px; background: #f8fcfa; color: var(--ink); }
.mockup-bar, .maps-head { display: flex; align-items: center; gap: 8px; padding: 10px 12px; border-bottom: 1px solid var(--line); color: #587077; font-size: .7rem; }
.mockup-dot { width: 8px; height: 8px; border: 2px solid #4285f4; border-radius: 50%; }
.keyword-row { display: flex; justify-content: space-between; gap: 10px; padding: 10px 12px; border-bottom: 1px solid #e4eeea; font-size: .68rem; }.keyword-row:last-child { border-bottom: 0; }.keyword-row strong { color: var(--teal); text-align: right; white-space: nowrap; }.keyword-row small { display: block; color: #718489; font-size: .58rem; font-weight: 500; }
.maps-logo { color: #4285f4; font-size: 1.05rem; font-weight: 900; }.map-area { height: 92px; position: relative; overflow: hidden; background: #dcebdc; background-image: linear-gradient(28deg, transparent 45%, #fff 46% 52%, transparent 53%), linear-gradient(112deg, transparent 42%, #fff 43% 49%, transparent 50%); }.map-road { position: absolute; display: block; height: 8px; border-radius: 99px; background: #f4cf82; transform: rotate(18deg); }.map-road-one { top: 42px; left: -5%; width: 115%; }.map-road-two { top: 16px; left: 35%; width: 85%; transform: rotate(105deg); }.map-pin { position: absolute; width: 13px; height: 13px; border: 3px solid #fff; border-radius: 50% 50% 50% 0; background: #e35b4f; box-shadow: 0 1px 4px #123a3a55; transform: rotate(-45deg); }.pin-one { top: 28px; left: 28%; }.pin-two { top: 54px; left: 56%; background: var(--teal); transform: rotate(-45deg) scale(1.3); }.pin-three { top: 20px; left: 77%; }.local-pack { padding: 7px 10px; }.local-pack div { display: flex; justify-content: space-between; gap: 8px; padding: 6px 0; border-bottom: 1px solid #e4eeea; font-size: .62rem; }.local-pack div:last-child { border-bottom: 0; }.local-pack span { color: #738589; white-space: nowrap; }.local-pack .selected-rating { color: var(--teal); font-weight: 700; }
.results-mockup { padding: 14px; }.result-kpis { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }.result-kpis div { padding-right: 8px; border-right: 1px solid var(--line); }.result-kpis div:last-child { border-right: 0; }.result-kpis span { display: block; color: #718489; font-size: .6rem; font-weight: 800; }.result-kpis strong { display: block; margin-top: 5px; color: var(--ink); font-size: .85rem; }.result-kpis strong b { color: var(--teal); }.result-kpis small { display: block; margin-top: 4px; color: #5ca64e; font-size: .68rem; font-weight: 800; }.results-chart { display: flex; align-items: end; gap: 5px; height: 78px; margin-top: 17px; padding: 0 3px 5px; border-bottom: 1px solid var(--line); }.results-chart i { flex: 1; height: 25%; border-radius: 3px 3px 0 0; background: #80c5b5; }.results-chart i:nth-child(2) { height: 35%; }.results-chart i:nth-child(3) { height: 42%; }.results-chart i:nth-child(4) { height: 55%; }.results-chart i:nth-child(5) { height: 61%; }.results-chart i:nth-child(6) { height: 78%; }.results-chart i:nth-child(7) { height: 94%; background: var(--lime); }.results-chart b { position: absolute; }.chart-legend { display: flex; justify-content: space-between; gap: 8px; margin-top: 8px; color: #718489; font-size: .58rem; }.chart-legend span:first-child:before, .chart-legend span:last-child:before { content: ""; display: inline-block; width: 7px; height: 7px; margin-right: 4px; border-radius: 50%; background: #80c5b5; }.chart-legend span:last-child:before { background: var(--lime); }
.data-flow { display: flex; justify-content: center; align-items: center; gap: 18px; margin-top: 35px; color: #fff; font-size: .83rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }.data-flow b { color: var(--lime); font-size: 1.2rem; }
.tr-head { display: grid; grid-template-columns: 1.1fr .9fr; gap: 60px; align-items: end; margin-bottom: 26px; }
.tr-head h2 { margin-bottom: 0; }
.tr-head p { margin: 0; color: var(--muted); font-size: 1.05rem; }
.tr-legend { list-style: none; padding: 0; display: flex; flex-wrap: wrap; gap: 10px 22px; margin: 0 0 22px; }
.tr-legend li { display: flex; align-items: center; gap: 8px; color: var(--muted); font-size: .86rem; }
.tr-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.tr-card { padding: 22px; border: 1px solid var(--line); border-radius: 12px; background: #fff; transition: .2s border-color, .2s box-shadow, .2s transform; }
.tr-card:hover { border-color: #a9d3c4; box-shadow: var(--shadow); transform: translateY(-3px); }
.tr-top { display: flex; align-items: center; justify-content: space-between; gap: 10px; margin-bottom: 14px; }
.tr-icon { width: 40px; height: 40px; padding: 9px; border-radius: 10px; background: #e1f2e9; fill: none; stroke: var(--teal); stroke-width: 1.7; stroke-linejoin: round; }
.tr-card h3 { margin: 0 0 12px; font-size: 1.15rem; }
.tr-query { display: flex; align-items: center; gap: 8px; margin: 0; padding: 8px 12px; border: 1px solid #dfe5e3; border-radius: 99px; background: var(--cream); color: #3d5358; font-size: .84rem; line-height: 1.3; }
.tr-query:before { content: ""; flex: none; width: 11px; height: 11px; border: 2px solid #4285f4; border-radius: 50%; }
.tr-tag { padding: 4px 10px; border-radius: 99px; font-size: .7rem; font-weight: 800; letter-spacing: .04em; text-transform: uppercase; white-space: nowrap; }
.t-value { background: var(--lime); color: var(--ink); }
.t-urgent { background: #fbe4e1; color: #b33a2e; }
.t-entry { background: #e3eefc; color: #2d62b8; }
.t-loyal { background: #e1f2e9; color: var(--teal); }
.tr-note { display: flex; align-items: center; justify-content: space-between; gap: 30px; margin-top: 26px; padding: 26px 30px; border-radius: 14px; border-left: 4px solid var(--lime); background: var(--ink); color: #fff; }
.tr-note strong { display: block; font-size: 1.2rem; line-height: 1.25; }
.tr-note p { margin: 6px 0 0; color: #d2e0dd; }
.tr-note .button { flex: none; }
.fit-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.fit-card { position: relative; padding: 26px; border: 1px solid var(--line); border-radius: 14px; background: #fff; transition: .2s border-color, .2s box-shadow, .2s transform; }
.fit-card:hover { border-color: #a9d3c4; box-shadow: var(--shadow); transform: translateY(-3px); }
.fit-card:after { content: "✓"; position: absolute; top: 22px; right: 22px; width: 24px; height: 24px; display: grid; place-items: center; border-radius: 50%; background: var(--lime); color: var(--ink); font-size: .75rem; font-weight: 800; }
.fit-icon { width: 50px; height: 50px; padding: 12px; margin-bottom: 18px; border-radius: 12px; background: linear-gradient(135deg, #e1f2e9, #d3ecdf); fill: none; stroke: var(--teal); stroke-width: 1.7; stroke-linecap: round; stroke-linejoin: round; }
.fit-card h3 { margin: 0 0 8px; font-size: 1.12rem; padding-right: 30px; }
.fit-card p { margin: 0; color: var(--muted); font-size: .95rem; line-height: 1.55; }/* Para quién trabajamos → FAQ share the cream background; tighten the join so it doesn't stack to 200px */
.results-benefits { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.result-benefit { min-height: 220px; padding: 27px; border: 1px solid #ffffff25; border-radius: 12px; background: #173b43; }
.benefit-mark { width: 38px; height: 38px; display: grid; place-items: center; margin-bottom: 20px; border-radius: 9px; background: var(--lime); color: var(--ink); font-weight: 800; }
.result-benefit h3 { margin-bottom: 12px; font-size: 1.2rem; }
.result-benefit p { margin: 0; color: #bdd0cc; font-size: .93rem; }
.proof-kpis { display: grid; gap: 14px; margin-top: 34px; }
.proof-kpis div { display: flex; align-items: baseline; gap: 12px; padding-bottom: 13px; border-bottom: 1px solid #ffffff25; }
.proof-kpis strong { color: var(--lime); min-width: 76px; }
.proof-kpis span { color: #d2e0dd; font-size: .9rem; }
.dashboard-card { padding: 26px; border: 1px solid #ffffff25; border-radius: 12px; background: #173b43; }
.chart-heading { display: flex; justify-content: space-between; gap: 15px; align-items: baseline; }
.chart-heading span, .chart-note { color: #9fbab5; font-size: .78rem; }
.dashboard-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; margin-top: 22px; }
.mini-chart { padding: 16px; min-width: 0; border: 1px solid #ffffff20; border-radius: 8px; background: #1d4750; }
.mini-chart > span, .mini-chart > small { display: block; color: #bdd0cc; font-size: .72rem; }
.mini-chart strong { display: block; margin-top: 6px; font-size: .86rem; }
.line-chart { height: 72px; margin: 18px 0 10px; border-bottom: 1px solid #ffffff35; background: linear-gradient(145deg, transparent 0 17%, #b9df74 18% 20%, transparent 21% 30%, #b9df74 31% 33%, transparent 34% 48%, #b9df74 49% 51%, transparent 52% 65%, #b9df74 66% 68%, transparent 69%); clip-path: polygon(0 76%, 15% 66%, 28% 70%, 42% 45%, 56% 55%, 70% 31%, 82% 39%, 100% 12%, 100% 100%, 0 100%); background-color: #64b9a8; }
.line-maps { clip-path: polygon(0 82%, 15% 74%, 28% 78%, 42% 62%, 56% 64%, 70% 40%, 82% 46%, 100% 23%, 100% 100%, 0 100%); background-color: #b9df74; }
.line-ga { clip-path: polygon(0 86%, 15% 81%, 28% 67%, 42% 71%, 56% 51%, 70% 57%, 82% 30%, 100% 35%, 100% 100%, 0 100%); background-color: #d6a95d; }
.chart { height: 230px; position: relative; margin: 27px 0 0 34px; }
.chart-gridline { position: absolute; right: 0; left: 0; border-top: 1px solid #ffffff20; }
.line-top { top: 0; }.line-mid { top: 50%; }.line-low { bottom: 0; }
.chart-label { position: absolute; left: -28px; color: #9fbab5; font-size: .7rem; }
.label-top { top: -9px; }.label-mid { top: calc(50% - 9px); }.label-low { bottom: -9px; }
.chart-bars { position: absolute; right: 14px; bottom: 0; left: 14px; display: flex; align-items: end; justify-content: space-around; height: 100%; }
.chart-bars i { width: 9%; min-height: 14px; border-radius: 5px 5px 0 0; background: var(--lime); display: block; }
.chart-bars i:nth-child(2n) { background: #64b9a8; }
.chart-months { display: flex; justify-content: space-around; margin: 10px 0 0 34px; color: #9fbab5; font-size: .7rem; }
.chart-note { margin: 20px 0 0; }
.section { padding: 100px 0; }
main#contenido { display: flex; flex-direction: column; }
.soft { background: var(--cream); }
.center { text-align: center; }
.intro { max-width: 690px; margin: 0 auto 50px; }
.grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.card { padding: 27px; border: 1px solid var(--line); border-radius: 12px; background: #fff; }
.card p { color: var(--muted); margin-bottom: 0; }
/* How it works */
.hiw-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: 70px; align-items: center; }
.hiw-visual { position: relative; padding: 0 18px 22px 0; }
.hiw-browser { position: relative; z-index: 1; border-radius: 12px; background: #fff; border: 1px solid var(--line); box-shadow: 0 22px 50px #123a3a1f; overflow: hidden; }
.hiw-back { position: absolute; z-index: 0; inset: 22px 0 0 18px; box-shadow: none; background: #eef3f1; }
.hiw-bar { display: flex; align-items: center; gap: 6px; padding: 10px 14px; border-bottom: 1px solid var(--line); background: #fafcfb; }
.hiw-bar i { width: 10px; height: 10px; border-radius: 50%; background: #e35b4f; }
.hiw-bar i:nth-child(2) { background: #f2b544; }
.hiw-bar i:nth-child(3) { background: #5cc16b; }
.hiw-url { margin-left: 14px; flex: 1; max-width: 220px; padding: 3px 12px; border-radius: 6px; background: #edf2f0; color: var(--muted); font-size: .72rem; text-align: center; }
.hiw-body { padding: 18px; display: grid; gap: 12px; }
.hiw-search { display: flex; align-items: center; gap: 12px; padding: 9px 14px; border: 1px solid #dfe5e3; border-radius: 99px; box-shadow: 0 3px 10px #123a3a12; color: #4285f4; }
.hiw-g { font-weight: 800; font-size: 1.05rem; letter-spacing: -.02em; }
.hiw-g b:nth-child(1), .hiw-g b:nth-child(4) { color: #4285f4; }
.hiw-g b:nth-child(2), .hiw-g b:nth-child(6) { color: #ea4335; }
.hiw-g b:nth-child(3) { color: #fbbc05; }
.hiw-g b:nth-child(5) { color: #34a853; }
.hiw-query { flex: 1; color: var(--ink); font-size: .88rem; }
.hiw-map { position: relative; height: 92px; border-radius: 9px; background: #e8f0ea; overflow: hidden; }
.hiw-road { position: absolute; background: #fff; }
.hiw-road.r1 { left: -10%; top: 42%; width: 120%; height: 10px; transform: rotate(-8deg); }
.hiw-road.r2 { left: 58%; top: -20%; width: 9px; height: 140%; transform: rotate(18deg); background: #f5dfa0; }
.hiw-pin { position: absolute; width: 14px; height: 14px; border-radius: 50% 50% 50% 0; transform: rotate(-45deg); background: #b8c4c1; }
.hiw-pin.main { left: 36%; top: 22%; width: 22px; height: 22px; background: #ea4335; box-shadow: 0 4px 10px #ea433566; }
.hiw-pin.p2 { left: 72%; top: 54%; }
.hiw-pin.p3 { left: 18%; top: 62%; }
.hiw-result { display: flex; gap: 12px; padding: 13px 14px; border-radius: 10px; font-size: .78rem; }
.hiw-result strong { font-size: .86rem; letter-spacing: .01em; }
.hiw-result.is-top { background: #eef8f1; border: 1.5px solid var(--teal); }
.hiw-result.is-faded { opacity: .45; }
.hiw-rank { flex: none; width: 24px; height: 24px; display: grid; place-items: center; border-radius: 50%; background: var(--teal); color: #fff; font-weight: 800; font-size: .75rem; }
.is-faded .hiw-rank { background: #b8c4c1; }
.hiw-stars { color: #f2b544; margin-top: 2px; }
.hiw-stars span { color: var(--muted); }
.hiw-actions { display: flex; gap: 6px; margin-top: 8px; }
.hiw-actions span { padding: 3px 9px; border: 1px solid #bfe0cf; border-radius: 99px; background: #fff; color: var(--teal); font-weight: 700; font-size: .7rem; }
.hiw-line { display: block; width: 70%; height: 7px; margin-top: 7px; border-radius: 9px; background: #dfe5e3; }
.hiw-steps { position: relative; display: grid; gap: 8px; }
.hiw-steps:before { content: ""; position: absolute; left: 21px; top: 30px; bottom: 30px; width: 2px; background: var(--line); }
.hiw-step { position: relative; padding: 4px 0; }
.hiw-step summary { display: flex; align-items: center; gap: 16px; cursor: pointer; list-style: none; }
.hiw-step summary::-webkit-details-marker { display: none; }
.hiw-num { flex: none; width: 44px; height: 44px; display: grid; place-items: center; border-radius: 50%; background: var(--cream); border: 2px solid var(--line); color: var(--ink); font-weight: 800; font-size: 1.05rem; transition: .2s background, .2s color, .2s border-color; }
.hiw-step[open] .hiw-num { background: var(--teal); border-color: var(--teal); color: #fff; box-shadow: 0 8px 20px #16807840; }
.hiw-icon { flex: none; width: 24px; height: 24px; fill: none; stroke: var(--teal); stroke-width: 1.7; stroke-linecap: round; stroke-linejoin: round; }
.hiw-title { font-size: 1.2rem; font-weight: 800; letter-spacing: -.02em; }
.hiw-step summary:hover .hiw-title { color: var(--teal); }
.hiw-step p { margin: 6px 0 10px 100px; max-width: 420px; color: var(--muted); }
.hiw-time { position: relative; z-index: 1; display: flex; align-items: center; gap: 14px; margin-top: 14px; padding: 16px 18px; border-radius: 12px; background: #fff; border: 1px solid #bfe0cf; box-shadow: 0 10px 26px #123a3a14; }
.hiw-time svg { flex: none; width: 44px; height: 44px; padding: 10px; border-radius: 50%; background: var(--lime); fill: none; stroke: var(--ink); stroke-width: 2; stroke-linecap: round; }
.hiw-time strong { display: block; font-size: 1.05rem; }
.hiw-time span { display: block; color: var(--muted); font-size: .9rem; line-height: 1.45; }
.hiw-cta { text-align: center; margin-top: 50px; }
/* Pricing */
.pr-grid { display: grid; grid-template-columns: 1fr 1.1fr; gap: 22px; max-width: 980px; margin: 0 auto; align-items: stretch; }
.pr-card { padding: 32px; border-radius: 16px; display: flex; flex-direction: column; }
.pr-ads { background: #f6f7f7; border: 1px solid var(--line); }
.pr-seo { background: var(--ink); color: #fff; box-shadow: 0 24px 60px #102c3540; position: relative; }
.pr-seo:before { content: "Recomendado"; position: absolute; top: -13px; right: 26px; padding: 5px 12px; border-radius: 99px; background: var(--lime); color: var(--ink); font-size: .72rem; font-weight: 800; letter-spacing: .06em; text-transform: uppercase; }
.pr-label { font-size: .78rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.pr-seo .pr-label { color: var(--lime); }
.pr-price { margin: 12px 0 22px; padding-bottom: 22px; border-bottom: 1px solid var(--line); font-size: 1.5rem; font-weight: 800; letter-spacing: -.02em; line-height: 1.2; }
.pr-seo .pr-price { border-color: #ffffff25; }
.pr-price strong { font-size: 3rem; letter-spacing: -.04em; color: var(--lime); }
.pr-price small { display: block; margin-top: 6px; font-size: .88rem; font-weight: 500; letter-spacing: 0; color: var(--muted); }
.pr-seo .pr-price small { color: #bdd0cc; }
.pr-card ul { list-style: none; margin: 0 0 24px; padding: 0; display: grid; gap: 12px; flex: 1; align-content: start; }
.pr-card li { position: relative; padding-left: 32px; line-height: 1.5; }
.pr-card li:before { position: absolute; left: 0; top: 1px; width: 21px; height: 21px; display: grid; place-items: center; border-radius: 50%; font-size: .72rem; font-weight: 800; }
.pr-ads li { color: #56666a; }
.pr-ads li:before { content: "✕"; background: #fbe4e1; color: #d2463a; }
.pr-seo li { color: #e3eeeb; }
.pr-seo li:before { content: "✓"; background: var(--lime); color: var(--ink); }
.pr-seo .button { align-self: flex-start; }
.pr-note { max-width: 640px; margin: 24px auto 0; text-align: center; color: var(--muted); font-size: .9rem; }
/* Before / after comparison */
.section.before-after { padding-top: 60px; }
.ba-grid { display: grid; grid-template-columns: 1fr auto 1fr; gap: 22px; align-items: stretch; }
.ba-col { padding: 28px; border: 1px solid var(--line); border-radius: 14px; display: grid; grid-template-rows: auto 1fr 1fr; gap: 18px; }
.ba-before { background: #f6f7f7; }
.ba-after { background: #eef8f1; border-color: #bfe0cf; box-shadow: var(--shadow); }
.ba-head { display: flex; align-items: center; gap: 12px; }
.ba-head h3 { margin: 0; font-size: 1.35rem; }
.ba-badge { padding: 5px 11px; border-radius: 99px; font-size: .72rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.ba-before .ba-badge { background: #fbe4e1; color: #b33a2e; }
.ba-after .ba-badge { background: var(--lime); color: var(--ink); }
.ba-box { padding: 20px 22px; border-radius: 11px; background: #fff; border: 1px solid var(--line); }
.ba-box h4 { margin: 0 0 12px; font-size: .78rem; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.ba-box ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 11px; }
.ba-box li { position: relative; padding-left: 32px; line-height: 1.45; }
.ba-box li:before { position: absolute; left: 0; top: 0; width: 21px; height: 21px; display: grid; place-items: center; border-radius: 50%; font-size: .72rem; font-weight: 800; }
.ba-before li { color: #56666a; }
.ba-before li:before { content: "✕"; background: #fbe4e1; color: #d2463a; }
.ba-after li { color: var(--ink); }
.ba-after li:before { content: "✓"; background: var(--lime); color: var(--ink); }
.ba-arrow { align-self: center; width: 46px; height: 46px; display: grid; place-items: center; border-radius: 50%; background: var(--teal); color: #fff; font-size: 1.3rem; font-weight: 800; }
.ba-cta { text-align: center; margin-top: 38px; }
.icon { width: 42px; height: 42px; display: grid; place-items: center; background: #e1f2e9; color: var(--teal); border-radius: 9px; font-size: 1.2rem; line-height: 1; font-weight: 800; margin-bottom: 19px; }
.list { padding: 0; list-style: none; }
.list li { padding: 11px 0; border-bottom: 1px solid var(--line); }
.list li:before { content: "✓"; color: var(--teal); font-weight: bold; margin-right: 12px; }
.faq details { border-bottom: 1px solid var(--line); padding: 0; }
.faq summary { display: flex; align-items: center; justify-content: space-between; gap: 22px; min-height: 72px; padding: 20px 0; color: var(--ink); font-weight: 700; cursor: pointer; list-style: none; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { flex: 0 0 auto; width: 28px; height: 28px; display: grid; place-items: center; border: 1px solid #a9c2bc; border-radius: 50%; color: var(--teal); content: "+"; font-size: 1.15rem; font-weight: 400; line-height: 1; }
.faq details[open] summary::after { content: "−"; }
.faq details p { max-width: 820px; margin: -2px 50px 22px 0; color: var(--muted); }
.faq details[open] p { animation: faq-reveal .2s ease-out; }
@keyframes faq-reveal { from { opacity: 0; transform: translateY(-4px); } to { opacity: 1; transform: translateY(0); } }
.contact { display: grid; grid-template-columns: .8fr 1.2fr; gap: 65px; align-items: start; }
.form { padding: 32px; background: #fff; border: 1px solid var(--line); border-radius: 13px; box-shadow: var(--shadow); }
label { display: block; font-weight: 700; font-size: .9rem; margin: 0 0 15px; }
input, textarea { width: 100%; margin-top: 6px; padding: 13px; border: 1px solid #bfd0cc; border-radius: 6px; font: inherit; color: var(--ink); }
textarea { min-height: 115px; resize: vertical; }
.fields { display: grid; grid-template-columns: 1fr 1fr; gap: 0 15px; }
.full { grid-column: 1 / -1; }
.consent { font-weight: 400; color: var(--muted); font-size: .85rem; }
.form-reassurance { margin: 12px 0 0; color: var(--muted); font-size: .82rem; }
.consent input { width: auto; margin-right: 8px; }
.notice { margin-top: 15px; padding: 12px; border-radius: 6px; background: #e9f7ed; color: #20663d; }
.notice.error { background: #fff0ee; color: #9b3229; }
.hp { position: absolute; left: -9999px; }
.cookie-banner { position: fixed; right: 20px; bottom: 20px; left: 20px; z-index: 10; display: flex; align-items: center; justify-content: space-between; gap: 24px; max-width: 980px; margin: auto; padding: 18px 20px; border: 1px solid var(--line); border-radius: 10px; background: #fffffff7; box-shadow: 0 14px 40px #123a3a25; color: var(--ink); }
.cookie-banner[hidden] { display: none !important; }
.cookie-banner strong { display: block; margin-bottom: 3px; }
.cookie-banner p { max-width: 680px; margin: 0; color: var(--muted); font-size: .84rem; line-height: 1.45; }
.cookie-banner a { display: inline-block; margin-top: 5px; color: var(--teal); font-size: .8rem; font-weight: 700; }
.cookie-actions { display: flex; flex: 0 0 auto; gap: 9px; }
.cookie-actions .button { padding: 10px 15px; font-size: .82rem; }
.footer { padding: 35px 0; border-top: 1px solid var(--line); font-size: .88rem; color: var(--muted); }
.footer .wrap { display: flex; justify-content: space-between; gap: 20px; }
.legal { display: flex; gap: 17px; flex-wrap: wrap; }

@media (max-width: 850px) {
  .menu { display: none; }
  .hero-grid, .contact { grid-template-columns: 1fr; gap: 35px; }
  .hero { padding: 75px 0 45px; }
  .grid { grid-template-columns: repeat(2, 1fr); }
  .section { padding: 70px 0; }
  .fit-grid { grid-template-columns: repeat(2, 1fr); }
  .pr-grid { grid-template-columns: 1fr; gap: 30px; }
  .people-section { padding: 70px 0; }
  .data-grid { grid-template-columns: 1fr 1fr; }
  .tr-head { grid-template-columns: 1fr; gap: 16px; }
  .tr-grid { grid-template-columns: repeat(2, 1fr); }
  .tr-note { flex-direction: column; align-items: flex-start; }
  .ba-grid { grid-template-columns: 1fr; gap: 14px; }
  .hiw-grid { grid-template-columns: 1fr; gap: 40px; }
  .hiw-visual { max-width: 520px; margin: 0 auto; width: 100%; }
  .section.before-after { padding-top: 45px; }
  .ba-arrow { justify-self: center; transform: rotate(90deg); }
  /* Hero: keep the face clear, panel compact and pinned low */
  .hero-visual > img { object-position: center top; }
  .growth-panel { top: auto; bottom: 18px; left: 0; width: min(240px, 54%); padding: 13px 15px 12px; }
  .growth-search, .growth-result, .growth-progress, .growth-panel-bottom, .growth-patients { display: none; }
  .growth-chart { height: 64px; margin: 12px 0 2px; border-bottom: 0; }
}

@media (max-width: 520px) {
  .wrap { width: min(100% - 28px, 1160px); }
  .nav { height: 66px; }
  .nav-cta > .button { display: none; }
  .footer .wa-btn { margin: 15px 0; }
  .grid, .fields { grid-template-columns: 1fr; }
  .hero { padding: 58px 0 40px; }
  h1 { font-size: 2.55rem; }
  .hero-title { font-size: 2.2rem; }
  .hero-title-sub { margin-top: 14px; padding-left: 14px; font-size: 1.15rem; }
  .section { padding: 58px 0; }
  .people-section { padding: 58px 0; }
  .faq summary { min-height: 68px; padding: 18px 0; }
  .faq details p { margin-right: 0; margin-bottom: 20px; }
  .hero-visual { min-height: 420px; }
  .hero-visual > img { width: 92%; height: 420px; }
  .growth-panel { bottom: 16px; width: 60%; }
  .search-proof { bottom: 15px; width: 76%; padding: 14px; }
  .data-grid { grid-template-columns: 1fr; }
  .ba-col { padding: 20px 16px; }
  .hiw-step p { margin-left: 60px; }
  .hiw-icon { display: none; }
  .hiw-title { font-size: 1.05rem; }
  .hiw-actions span:nth-child(3) { display: none; }
  .section.before-after { padding-top: 38px; }
  .ba-box { padding: 16px; }
  .fit-grid { grid-template-columns: 1fr; }
  .pr-card { padding: 26px 20px; }
  .pr-price strong { font-size: 2.5rem; }
  .fit-card { padding: 22px 20px; }
  .tr-grid { grid-template-columns: 1fr; }
  .tr-note { padding: 22px 20px; }
  .data-card h3, .data-card p { min-height: 0; }
  .data-flow { gap: 8px; font-size: .68rem; }
  .cookie-banner { right: 12px; bottom: 12px; left: 12px; display: block; padding: 16px; }
  .cookie-actions { margin-top: 13px; }
  .cookie-actions .button { flex: 1; }
  .dashboard-card { padding: 18px; }
  .results-benefits { grid-template-columns: 1fr; }
  .result-benefit { min-height: 0; }
  .dashboard-grid { grid-template-columns: 1fr; }
  .chart-months span:nth-child(even) { visibility: hidden; }
  .footer .wrap { display: block; }
  .legal { margin-top: 15px; }
}

/* WhatsApp button (header + footer) */
.nav-cta { display: flex; align-items: center; gap: 12px; }
.wa-btn { display: inline-flex; align-items: center; gap: 8px; border-radius: 7px; padding: 11px 16px; background: #25d366; color: #fff; font-weight: 700; font-size: .9rem; white-space: nowrap; transition: .2s transform, .2s background; }
.wa-btn:hover { background: #1da851; transform: translateY(-2px); }
.wa-btn svg { flex: none; }
.footer .wa-btn { color: #fff; }
/* Floating WhatsApp button */
.wa-float { position: fixed; right: 22px; bottom: 22px; z-index: 9; display: inline-flex; align-items: center; gap: 10px; padding: 13px 20px 13px 16px; border-radius: 99px; background: #25d366; color: #fff; font-weight: 800; font-size: .95rem; box-shadow: 0 12px 30px #25d36655, 0 4px 12px #123a3a26; transition: .2s transform, .2s background; }
.wa-float:hover { background: #1da851; transform: translateY(-3px); }
.wa-float svg { flex: none; width: 24px; height: 24px; }
.wa-float:before { content: ""; position: absolute; inset: 0; border-radius: inherit; box-shadow: 0 0 0 0 #25d36680; animation: wa-pulse 2.6s ease-out infinite; }
@keyframes wa-pulse { 0% { box-shadow: 0 0 0 0 #25d36670; } 70%, 100% { box-shadow: 0 0 0 16px #25d36600; } }
@media (prefers-reduced-motion: reduce) { .wa-float:before { animation: none; } }
body:has(.cookie-banner:not([hidden])) .wa-float { bottom: 120px; }
@media (max-width: 520px) {
  .wa-float { right: 16px; bottom: 16px; width: 58px; height: 58px; padding: 0; justify-content: center; }
  .wa-float span { display: none; }
  .wa-float svg { width: 28px; height: 28px; }
  body:has(.cookie-banner:not([hidden])) .wa-float { bottom: 210px; }
}